Your Step-by-Step Guide to Starting a Greeting Card Business
By somebody who sold 16,000 cards in 2024 - without an art or business degree
A Proven Roadmap, from Zero to Sales – A step-by-step system to start your greeting card side hustle, even if you have no experience in art or business.
A Side Hustle That Fits Around Your Life – Learn how to sell cards in your spare time without it taking over your work, studies or social life.
A Business That Grows With You – Whether you want to make extra cash or turn this into something big, this guide gives you the exact action plan to set up a scalable business.
Expert Tools to Fast-Track Your Success – Skip the guesswork with checklists and must-know strategies that make starting easy.
Real Advice from Real Experience – Created by someone who sold 16,000+ greeting cards in 2024, this guide is packed with what actually works (and what doesn’t).
Who is the Guide For?
This guide is for aspiring creatives who dream of making extra money from their designs but feel lost on where to start.
Maybe you’ve had an idea for a greeting card business but don’t know how to turn it into actual sales.
Maybe you’re scrolling through Etsy, thinking "I would love to do that one day!" or seeing cards in your local shops and feeling as though you could create something special.
But there's so much to learn. Figuring out what to design, who to target, how to format the files and find the right printers and suppliers, how to price your cards, and how to get people to notice your shop.
You might be struggling with self-doubt, thinking:
❌ “I’m not an artist — can I really do this?”
❌ “I don't have the tech know-how or Adobe skills”
❌ “I have no clue how to
sell online.”
❌ “There's too much to learn. I don’t have time to figure it all out.”
GOOD NEWS!
This guide was designed for you — to take away the confusion, guesswork, and overwhelm.
It gives you a clear, step-by-step plan to start creating cards and selling them without wasting time, energy, or money on things that don’t work.
If you're looking for a fun, flexible side hustle that you can run from home, this guide will show you exactly what to do — from designing your first cards to making your first (and hundredth) sale.
SPOILER ALERT: You don't need to be an artist, know how to use Adobe Suite, or have a business degree under your belt to start a successful card business
Introducing:
How to Start a Greeting Card Side Hustle in 2025
Your 106-page step-by-step guide to starting a card business from scratch
With a thorough guide that starts from the very beginning of the process, starting a greeting card business can be simple.
That's not to say it will be easy — you will need to commit and put in the work. But it is absolutely achievable for you.
The guide contains 10
detailed modules, with a checklist of action steps to complete at the end of each.
Welcome
Learn why I created this guide and what to expect as you work through the steps inside.
1
Is This Hustle Right for You?
Discover what running a card business could bring to your life, and the skills you need to make it happen.
2
3
Nailing Your Niche
Decide who you’re going to produce cards for and how your designs will stand out from the competition.
Bringing Your Brand to Life
Research the industry, get inspired and start crafting the unique look and feel of your new brand.
4
Creating Your First Designs
Develop a design process that suits your strengths and learn how to format your card files for print.
5
The Logistics
Delve into the details of packaging, inventory management, finances, fulfilment and customer service.
Setting Up Your Shop
Begin your selling journey with an Etsy shop; learn the basics and build the perfect listing.
Your First Market
Everything you need to know about researching and organising your first in-person selling experience.
6
7
8
Avoiding Common Mistakes
Take full advantage of my experience; learn from my mistakes in cash flow, marketing and pricing.
9
The Next Steps
Optimise your hustle to get your first sales and customer reviews, and consider the options for scaling.
10
Appendix & Extra Resources
Review lists of potential suppliers, printers and websites to help in your business journey, and make the most of your free bonus resources.
What's Inside?
Plus! Unlock Your Amazing
Free Bonuses
Bonus 1: 10 Free Ways to Market Your New Card Biz
A printable checklist that includes every step of starting your new side hustle.
Bonus 2: Stock Spreadsheet Template
Keep track of your inventory with a simple done-for-you spreadsheet.
Bonus 2: Income and Expenses Spreadsheet Template
Stay on top of your finances with an intuitive spreadsheet template.
Bonus 3: Launch Press Release Template
Use the template to pitch your side hustle story to local newspapers and magazines.
Bonus 4: Reading List
A compilation of my favourite books that have helped in my business.
All Yours for FREE!
Who's Behind the Guide?
Hi! I'm Jen, founder of Wild Lines. I create charming, hand-drawn wildlife cards for people who are passionate about the natural world.
I started my business around six years ago and it has been my main source of income for the last three. I have journeyed from zero business experience to getting around 20 orders a day, every day, on Etsy, consistent orders through my own website, and cards stocked in 70+ stores around the UK.
Last year, I sold 16,000+ cards with Wild Lines.
The benefits of running my own card business have been immeasurable. My little business has given me the freedom to build something uniquely mine, work from home, travel the world and learn tonnes of new skills, while taking control of my time and my finances.
There was no guide on how to start a greeting card business when I started, and I've learnt a whole lot of lessons along the way! My process involved a lot of trial and error, and I'm excited to share my learnings with you.
I created the guide to share my insights and help you skip months of mistakes and set backs. It contains everything I would like to have known when I was in your shoes, from building the foundations of a scalable product-based business to what supplies you'll need and how to create print-ready card files.
NOW: £39.99
Normally: £80
Get yours for 50% off in the March launch sale!
FAQs
What will I get for my investment?
You will receive the 106-page pdf 'How to Start a Greeting Card Side Hustle' plus four bonus pdf resources:
-
10 Free Ways to Market Your New Card Biz
-
Stock Spreadsheet Template
-
Income and Expenses Spreadsheet Template
-
Launch Press Release Template
-
Reading List
How do I access the resources?
After you check out, you will receive an email with access to a folder containing the pdfs. You can download them from there and keep them for life.
Is the guide useful for people outside the UK?
This guide is specifically designed for setting up a UK-based card business. While you will still find value in the resources if you are based outside the UK, there are a number of elements that won't be relevant to setting up your side hustle (for example, the standard greeting card sizes, information on postage and shipping, lists of suppliers and printers, Etsy fee calculations).
Still have questions?
Feel free to email me with your questions or feedback and I will get back to you as soon as possible!
Email: jen@wildlines.art