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Everything you need to know about stocking Wild Lines in your shop

Writer's picture: JenJen

Are you interested in becoming a wholesale stockist for Wild Lines? We love supplying shops with our eco-friendly greeting cards and gifts, and would be delighted to introduce you to our ranges.


Wild Lines eco-friendly wildlife cards

Wild Lines provides eco-friendly cards and gifts for people who are passionate about the natural world. Our hand-drawn animal cards, art prints and stationery feature a great diversity of unusual and endangered wild animals. They are designed to spark smiles and keep customers returning again and again.


Customers often tell us that the card recipient has framed their greeting card and put it on permanent display in their home. There is no greater compliment for us - and no better incentive for the buyer to come back for more!


We supply lots of shops around the UK and further afield. Whether you are buying for a card shop, gift shop or zoo shop, we are confident that your customers will appreciate Wild Lines' fun and unique wildlife cards. Let's take a look at the benefits of stocking our eco-friendly greeting cards and gifts, and how our work aligns with consumer trends.


Eco-Friendly Products Are in Demand


Consumers are more informed than ever about the impact of their purchasing decisions on the environment. Issues like climate change, deforestation, and plastic pollution have become mainstream concerns, leading people to seek out products that align with their values.


There is a noticeable shift in buying. Consumers are beginning to prioritise products that are eco-friendly, ethically produced, and have a lower carbon footprint. They are increasingly demanding transparency from the brands they support.


Wild Lines animal pun birthday cards

A growing segment of shoppers is actively seeking out products that contribute to a better world. These consumers are willing to spend more on products that are sustainable and responsibly sourced. The shift is particularly noticeable among younger generations, like Millennials and Gen Z, who are leading the charge in supporting brands that align with their ethical and environmental concerns.


For retailers, this growing demand means that stocking eco-friendly products is no longer just a niche choice but a strategic move to attract and retain customers. Offering sustainable products, like Wild Lines' eco-friendly wildlife art cards and gifts, allows shops to cater to this expanding market, meet customer expectations, and build a brand image that resonates with modern values.


Our niche appeal


Wild Lines cards and gifts feature a great diversity of wildlife. I studied zoology and wildlife conservation, and all Wild Lines designs are inspired by the natural world - and the incredible biodiversity we share our planet with.


From the axolotl to the aye aye, our cards cater to a niche of animal lovers and work particularly well in gift shops whose customers are nature lovers. From London Zoo to Longleat Safari Park, we supply lots of wildlife parks and zoos, as well as high street gift shops.


The Wild Lines print and card display at Marwell Zoo
The Wild Lines print and card display adds a pop of colour to Marwell Zoo's gift shop

Our Commitment to Sustainability


We are dedicated to sustainability. All products we offer are as eco-friendly as possible. Our eco-friendly greeting cards are made using recycled board and packed with recycled envelopes; they are sent naked by default, though we do have the option to pack them in compostable sleeves. Most of our paper products are made of recycled paper, including our animal colouring books.


We don't use any plastic in our packaging and aim to keep waste to an absolute minimum. From the packing tape to the stuffing, everything is as environmentally friendly as possible.


Our greeting cards and prints are focused on wildlife. I don't just draw a gorilla, I draw a western lowland gorilla. Our cards and prints feature the name of the animal on the back, and we often share the species' conservation story on our social media channels. I hope that through greeting cards and wildlife artwork, we can inspire people to appreciate the incredible natural diversity we share our planet with.


Product Range Overview


We offer hundreds of wildlife greeting cards in several different collections. Featuring hand-drawn wildlife designs with bold finishes, the eco-friendly cards are all made to stand out from the shelves. They are all made of recycled materials and are blank inside.


Colour Pop Birthday Cards



Wildly Punny Celebration Cards



Luxury Wildlife Cards



Wildlife Art Note Cards



Colour Pop Christmas Cards



Wildly Punny Christmas Cards



Wildlife Art Prints



Wildlife Colouring Books



Customisable Options


I am always open to creating new designs. If you are looking for an animal that we don't already have on the products you are considering, please let me know and I would be happy to work with you to create a new line. Likewise, if there is a product gap in your shop that you are looking to fill, please reach out and I will do my best to help (so long as it can be made sustainably!)


Benefits of Stocking Wild Lines Products


  • High-Quality Design: In an increasingly digitised world, our customers appreciate the character and charm of our hand-drawn designs.

  • Eco-Conscious Shoppers: Our products appeal to the growing demographic of eco-conscious shoppers.

  • Profit Margins: While the products are professionally produced and we always choose high quality materials, they remain competitively priced - both for trade and retail.


How to Order our Wholesale Cards and Gifts


We've made ordering as easy as possible. If you like to buy online, please send me an email to jen@wildlines.art (including your name and shop name) requesting access to our password-protected online trade shop. I'll send through the password and any extra information you might need to order.


We are also on the wholesale marketplace, Faire. Please use this link to place your order (using the direct link means we won't be charged Faire's huge commission on your order!)


If you prefer to use a good old fashioned catalogue and order form, please email me and I'll send everything over to you by email (or in the post, if you would prefer).


Customer Testimonials


If your customers like something a little different in their cards, we're confident Wild Lines designs will work well for you. It's rare that a shop places an order with us and doesn't come back for more!


Here's what some of our customers have to say:


"Fantastic experience working with Jen at Wild Lines. Great communication, clearly very positive about partnering with us and of course the cards/illustrations are both exceptionally/beautifully drawn and of a very high quality. Will definitely be re-ordering and can't recommend highly enough. Imagine the perfect buying experience - this was it."


- David, Daisy and Tilly's Shop on The Hill


"Beautiful designs, top quality materials used, lovely supplier. Thank you."


- Suzie, Suzie K "Excellent product and great service

Wonderful quality, unique designs. So glad to have discovered Wild Lines." Kim, Blossom Hill Gallery


Why Wild Lines Cards and Gifts Could be a Great Addition to your Shop


Selecting quality, unique designs is the perfect way to get customers through your shop doors, again and again. Wild Lines animal-themed cards and gifts are designed to stand out from the shelves. The charming, hand-drawn artwork appeals to wildlife lovers - particularly as it features unusual and endangered animals as well as popular wildlife. Our style is bold and beautiful, and our customers often mention that the products are different to those the usually see on the high street.


Email jen@wildlines.art to receive your trade catalogue and free samples now.

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